Privacy Policy

1. Who We Are

The Services are operated by Nova Performance LLC, doing business as Novalyx (“Novalyx,” “we,” “us,” or “our”). For the purposes of applicable data protection laws, Nova Performance LLC is generally the controller of personal information collected through the Services.

Business address: 1209 Mountain Road Pl NE, Ste R, Albuquerque, NM 87110, United States.
Email: info@novalyx.co
Website: https://novalyx.co/

2. Information We Collect

Depending on how you use the Services, we may collect the following categories of personal information:

• Identity and contact details: your name, email address, telephone number, billing address, and shipping address.
• Order and transaction details: products purchased, order number, purchase amount, currency, order history, shipment status, and refund or return information.
• Payment-related details: payment method, payment status, transaction identifiers, and limited billing information provided to us by payment service providers. Full card details are ordinarily handled by the relevant payment provider.
• Customer service information: questions, messages, complaints, and other information you choose to share when contacting our team.
• Technical and usage data: IP address, browser type, device information, operating system, referring pages, pages visited, approximate location derived from IP address, and interactions with the Services.
• Marketing and preferences: communication preferences and information about your interactions with our promotions, where applicable.

We generally obtain this information directly from you, automatically through your use of the Services, or from service providers involved in payments, order fulfillment, fraud prevention, website operations, or advertising.

3. How We Use Personal Information

We may use personal information to:

• Process, confirm, and fulfill orders, including arranging delivery and providing shipment updates.
• Handle payments, returns, refunds, disputes, and customer support requests.
• Operate, maintain, troubleshoot, and improve the functionality, security, and performance of our website.
• Detect, investigate, and prevent fraud, unauthorized transactions, and other misuse of the Services.
• Send important operational messages, including order confirmations and service-related communications.
• Send promotional communications where permitted by law and consistent with your preferences.
• Measure the effectiveness of our marketing and, where permitted, personalize advertising.
• Comply with legal requirements, enforce our terms, and establish or defend legal claims.

4. Legal Bases for Processing (EEA and UK)

If the European Economic Area (“EEA”) or United Kingdom data protection rules apply, we process your personal data only where an appropriate legal basis exists. Depending on the circumstances, these bases may include:

• Performance of a contract: to accept, process, and fulfill your purchases and respond to requests related to your order.
• Legitimate interests: to secure our website, prevent fraud, provide support, and improve our Services, where those interests are not overridden by your rights.
• Legal obligations: to comply with applicable accounting, tax, consumer protection, and other legal requirements.
• Consent: where required for optional marketing communications, non-essential cookies, or certain advertising activities. You may withdraw consent at any time, without affecting prior lawful processing.

5. When We Share Information

We may disclose personal information to trusted third parties only as reasonably necessary for the purposes described in this Policy, including:

• Payment providers and financial institutions that authorize payments, process refunds, and help prevent fraud.
• Suppliers, warehouses, fulfillment partners, and shipping carriers that prepare, dispatch, track, and deliver orders.
• Website, hosting, analytics, and technical service providers that help us operate and maintain the Services.
• Advertising and marketing partners that assist with measuring campaigns or delivering advertising, subject to applicable law and consent requirements.
• Professional advisers, regulators, public authorities, or other parties when disclosure is necessary to meet legal obligations or protect rights and safety.
• Parties involved in a business transaction, such as a merger, financing, sale, or reorganization, subject to appropriate safeguards.

Third-party providers may process information under their own privacy policies where they act as independent controllers.

6. Cookies, Analytics, and Advertising

We may use cookies, pixels, tags, and similar technologies to operate essential website features, remember settings, understand how visitors use our website, and evaluate advertising campaigns.

Types of technologies

• Essential: needed for features such as shopping carts, checkout, site security, and session management.
• Analytics: help us understand traffic, website performance, and how visitors interact with the Services.
• Advertising: may help us measure conversions or display relevant advertisements across other websites or platforms.

Where consent is required, we will seek it before placing or accessing non-essential cookies or similar technologies. You can manage cookies through your browser settings and through any cookie preference controls made available on the website. Blocking some cookies may affect website functionality.

Some analytics or advertising activities may qualify as “sharing,” “targeted advertising,” or a similar regulated activity under certain U.S. state privacy laws. Where applicable, you may request to opt out using the contact information below and any opt-out controls provided on the website.

7. International Data Transfers

Nova Performance LLC is based in the United States. Your personal information may be processed in the United States or in other countries where our service providers or fulfillment partners operate. These countries may have data protection laws that differ from those in your location.

Where applicable law requires specific safeguards for international transfers, we will use an appropriate transfer mechanism, such as applicable standard contractual clauses or another legally recognized safeguard.

8. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Policy, including processing purchases, managing customer relationships, resolving disputes, preventing fraud, and satisfying recordkeeping obligations.

Retention periods vary by the type of information, the nature of our relationship with you, and applicable legal requirements. Once information is no longer required, we delete, anonymize, or securely archive it as appropriate.

9. Data Security

We use reasonable technical and organizational measures intended to protect personal information against unauthorized access, disclosure, loss, alteration, or misuse. However, no website, internet transmission, or electronic storage system can be guaranteed to be completely secure.

10. Your Privacy Rights

Depending on where you live and which laws apply, you may have the right to:

• Request access to personal information we hold about you.
• Request correction of inaccurate or incomplete information.
• Request deletion of personal information, subject to legal exceptions.
• Object to or request restriction of certain processing activities.
• Request a portable copy of certain information, where applicable.
• Withdraw consent at any time where processing is based on consent.
• Opt out of targeted advertising, qualifying data sharing, or sales of personal information where relevant under applicable U.S. state law.
• Appeal a decision about a privacy request where applicable law provides that right.

We will not unlawfully discriminate against you for exercising applicable privacy rights. To submit a request, contact info@novalyx.co with the subject line “Privacy Request.” We may need to verify your identity before completing certain requests. We will respond within the period required by applicable law.

If you are in the EEA or UK, you may also have the right to complain to your local data protection supervisory authority.

11. Marketing Communications

If you receive promotional emails from us, you may unsubscribe by following the instructions included in those emails or by contacting info@novalyx.co. You may still receive non-promotional communications necessary to administer your orders or account-related requests.

12. Children's Privacy

Our Services are intended for a general adult audience and are not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided personal information to us, please contact us so that we can investigate and take appropriate action.

13. Third-Party Websites

Our website may link to websites, services, or platforms operated by third parties. Their privacy practices are governed by their own policies. We encourage you to review those policies before sharing personal information with them.

14. Changes to This Privacy Policy

We may revise this Privacy Policy to reflect changes in our business operations, technologies, or legal requirements. Any updated version will be posted on this page with a revised “Last updated” date. Where required by law, we will provide additional notice or seek consent.